Lanham Act trademark protection for proprietary spatial audio chimes, gaze-selection acoustic cues, and virtual interface haptic pulse frequencies.
Sensory marks under the Lanham Act protect non-visual commercial source identifiers, including NBC's chimes and MGM's lion roar. In spatial computing headsets, proprietary binaural acoustic chimes and directional haptic pulses signal operating system confirmation. Registration requires proving distinctiveness and overcoming the functionality doctrine.