/ˌfʌŋk.ʃəˈnæl.ə.ti ˈdɒk.trɪn/
“Trademarks identify source; they must never grant perpetual monopolies over utility.”
Qualitex Co. v. Jacobson Products Co., 514 U.S. 159 (1995)
Prevents trademark law from invading the exclusive domain of utility patents.